Start
your article here. Here's an example...
Would
you like to have a newsletter with barely satisfied subscribers
who take a look at each issue and then remove it, or loyal readers
who can't wait to get your next issue? A truly successful newsletter
doesn't have just a bunch of subscribers, but "raving fans"
who have a strong relationship with you, the publisher.
But
how can you have such a winning newsletter?
1.
Quality Content
It doesn't matter for your readers how professional your newsletter
template is, or how long the articles are. They want "Quality
Content". Period.
After
all, the reason why they joined your newsletter in the first place
was because you made a promise to provide them with certain valuable
information.
So
each time you sit down to write your next issue, remind yourself
what your readers expect to learn. What did you promise them?
What benefits did you offer when compelling them to sign up?
Make
sure you keep these answers in mind all the time when writing
articles, making recommendations, and even placing ads in your
newsletter. Make sure you deliver what you've promised. This is
the key to keeping your readers happy, and winning new subscribers
through word-of-the-mouth.
2.
Let Your Readers See the Real You Which
of the following newsletters would you like to read the most?
1.
A faceless newsletter like it was written by a faceless writer
or...
2.
A newsletter with a personality that shines through its every
word. You feel as if you know the writer and feel close to them.
I
don't think anyone in the world prefers the first one. Do you?
When we read an article, all of us like to know the characteristics
of the writer and create a picture of them in our mind. All my
favorite newsletters show what type of person has written them.
Tell
your readers a little bit about yourself. The best place to share
this information is "Editor's Notes" section. Tell them
what makes you happy, and what makes you upset or sad. If you
publish your newsletter in HTML format, you should definitely
consider placing your photo at the top of each issue.
Let
your readers see who you really are. Let your personality
shine through your newsletter!
Final
Thoughts More
and more newsletters are being published every hour about everything
you can think of. It means many options for for readers, and many
competitors for you. Your competitors are just 2 clicks away:
One click on YOUR newsletter un-subscription link, and the other
on THEIR newsletter sign up button.
So
publish a highly informative newsletter providing quality content
and let your readers know the REAL you. Now you can relax because
yo know your readers will not even "look" at the competition.
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