High Ticket Authority
Create Your Product
If you’re creating text then make sure to have it proofread, write in a professional manner, format with the right fonts and images and save as a PDF.
Present yourself in a professional manner, tidy your environment and create a ‘set’ and invest in things like ‘bottom thirds’ and video openers to make it more professional still.
If you’re creating video, then make sure you invest in high quality recording equipment.
Design Your Product
Think about the format that this will take and the type of media you’ll be producing. For instance:
Ebooks.
Video.
Forums.
One-to-one consultation.
Live workshops.
Emails.
Seminars.
Choose something you’re going to be capable of creating and something that you can sell for the maximum asking price.
Choose the type of product you want to sell. This could be:.
Consultation.
Seminar.
Workshop.
Access to a community.
Ready-made-business.
Online course.
Very likely you’ll be selling some sort of course, so consider what people will want to learn and what steps you’re going to lead them through to get them there.
Come up with a curriculum.
Personal Brand
Create a YouTube channel
Post to social media
Appear in interviews
Email
On your sales page, try to focus on your experience, qualifications and accolades which will help you to sell
You’ll now want to go through the process of creating and posting to a blog.
This will allow you to share ‘free tasters’ of your content which will in turn demonstrate the kind of value you’re capable of delivering.
Write your biography on your site
Find Your Niche
Think about the emotion and the ‘value proposition’.
Look at universal topics that appeal to everyone.
Look for a niche you know well and that you can offer something different to.
Think about topics that people are willing to pay for.
Hone in on a specific segment of the market to make marketing easier.
Profile that audience and identify who is likely to spend X amount of money.
Sales Funnel
A sales funnel will ideally include five ‘touches’ – that is five interactions with your potential audience.
This can take the form of:
Blog
Cheap product
Free online webinar
Email newsletters
Expensive product
A sales funnel takes this one step further by getting people gradually more involved in what you’re doing and getting them more and more likely to want to buy.
A Landing Page
You can build a landing page using Optimize Press.
From there, you might choose to use an ‘AIDA’ structure, which is a good way to get attention and encourage people to want to buy from you.
This is a single page on a website that is entirely dedicated to helping you sell your product and that has no other links, content or anything else.
Your landing page is the place where you’ll be promoting your product most strongly.
Creating A Website
You’ll now need to create a website as this is where you’re going to be uploading your content and promoting it.
You can then use WordPress to build your site. You’ll also want to upload all the materials you created for your course.
A good place to start is by getting webhosting and a domain name which you can get through Aweber.