Facebook Remarketing Made Easy

Create the Audience
- Data File Custom Audience
  - Emails
  - User IDs
  - Phone Numbers
  - Mobile Advertiser IDs
- MailChimp Custom Audience
  - Login to MailChimp from FB
- Custom Audience from your Mobile App
- Custom Audience from your Website
  - Install Tracking Pixel Code
  - Immediately before </head>
- Lookalike Audience
  - Minimum 100 people on Country
Creating the Ad
- What kind of results?
  - Think on your Custom Audience
  - Upsell Offer
  - Special Promotion
- Images
  - Use proven to convert ones
  - Think on your offer too
  - Use your Product Image
- Text and Links
  - Use proven to convert ones
  - Think on your offer too
  - They already know you
- Audience
  - You can segment them
  - You can hold special offers by country
- Campaign, Ad Set, Bidding and Pricing
  - Optimize for Clicks
  - Manually set your bid
Tracking and Optimizing
- Track CTR
- Create Variations
- Optimize